BJ Betts has an eclectic career as an artist who specializes in tattooing, typography, and graphic design including logo and brand identities.

In the past twenty plus years, BJ has managed to stay a highly relevant artist in today's ever changing tattoo world. With tattooing as his primary medium, his
style utilizes elements from gothic imagery, traditional tattooing and Japanese folklore with an emphasis on perfecting fonts and unique lettering, even writing five guides on the subject that became instant industry standards.

Steadily generating a buzz away from the needle, BJ’s portfolio continues to expand from flesh to paper, leather and fabric. Working with brands such as Sony, Atlantic Records, Nike, New Balance, Puma, Adidas, Stance and various streetwear brands, and with further sneaker and clothing collaborations set to drop, even if the project isn’t based beneath the skin, BJ. applies the same intensity and dedication in order to create a permanent mark, whatever the medium.